12 Best Mascaras for Older Women

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By Sara Nawaz

Best Mascaras for Older Women

Image: shutterstock

Women over 50, they want makeup products that not only enhance their features but also cater to their changing needs. Mascara, an essential part of any makeup routine, adds depth and allure to the eyes.

However, finding the perfect mascara for older women can be daunting, considering the unique challenges they may face, such as thinning lashes and sensitivity. 

In this article, we will explore the top 12 Best Mascaras for Older Women specially formulated to address mature women’s specific concerns, helping them confidently embrace timeless beauty.

Understanding the Needs of Mascara for Mature Women

For women over 50, their lashes may become sparser, finer, and more brittle due to hormonal changes and reduced blood flow to the hair follicles. Additionally, the skin around the eyes becomes delicate, making older women more susceptible to irritation caused by certain mascara formulas. 

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To meet these unique needs, it’s essential to choose a Best Mascaras for Older Women that nourishes, volumizes, and is gentle on sensitive eyes.

Key Features to Look for in Best Mascara for Over 50 

1. Nourishing Ingredients: 

Seek mascaras enriched with vitamins, proteins, and natural oils to promote lash health and growth.

2. Lash-Lengthening Formulas: 

For mascaras with lengthening fibers that add volume and definition to thinning lashes.

3. Smudge-Proof Technology: 

Choose mascaras that offer smudge-proof and waterproof properties to avoid any undesired smearing throughout the day.

4. Curl-Boosting Effect: 

Consider mascaras with curl-boosting capabilities to lift and open up the eyes, creating a more youthful appearance.

5. Easy Removal: 

Considering delicate eye areas, it is essential to choose mascaras that are easy to remove without causing damage.

5. Hypoallergenic and Ophthalmologist-Tested: 

Ensure that the mascara is hypoallergenic and has been tested with the aid of ophthalmologists to decrease the chance of irritation for sensitive eyes.

12 Top Picks for Best Mascaras for Older Women

1. Best Mascara for Seniors:   Lancôme Définicils Lengthening and Defining Mascara

Lancôme Définicils High Definition Mascara for Defined - Lengthened - and Natural-Looking Lashes

Image: lancome

This mascara is a blessing for women over 50. The lightly tinted mascara for older women for clump-free, defined lashes. Achieve a natural, elegant look that enhances your eyes with soft, fluttery bristles. Embrace the beauty of simplicity and sophistication with every swipe.


  • Clump-free formula
  • Soft bristles for precise application


  • Lengthens and defines lashes for a natural look


  • Natural look
  • Suitable for daily wear


  • May not provide extreme volume.

User Reviews: 2,389 global ratings (4.5 out of 5)

The Price at the time of Publishing: $33.00

Why It’s Suitable for Older Women:

Lancôme Définicils is perfect for daily wear, enhancing the appearance of aging lashes without any fuss.

Read More: Discover the perfect match! Explore Maybelline Age Rewind Concealer Undertones to brighten and conceal with precision and finesse.

Fashion Tips:

Perfect for a subtle, sophisticated look, its gentle formula won’t weigh down delicate lashes.

2. Best Mascara for Older Eyes:   Maybelline Lash Sensational Mascara

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, True Brown, 1 Count

Image: maybelline

A gentle yet powerful formula that curls, volumizes, and lengthens your lashes, perfect for mascara for older women. Experience the magic of fuller lashes without irritation, as this mascara is specially designed for sensitive eyes. Get ready to embrace a fabulous, fluttery look with every application!


  • Curling and volumizing formula


  • Creates fuller lashes without irritating sensitive eyes


  • Affordable
  • Clump-free formula


  • May require multiple coats for intense volume

User Reviews: 120,877 global ratings (4.5 out of 5)

The Price at the time of Publishing: $12.99 

Why It’s Suitable for Older Women: 

Maybelline Lash Sensational is gentle on sensitive eyes and enhances lashes, making them look fuller and younger.

Fashion Tips:

Its gentle formulation makes it perfect for everyday wear and prevents irritation.

3. Best Mascara for Over 50:  IT Cosmetics Superhero Volumizing Mascara

IT Cosmetics Superhero Mascara - Super Black Elastic Stretch Volumizing & Lengthening Mascara - Lifts, Separates & Conditions Lashes - With Collagen, Biotin & Peptides

Image: itcosmetics

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara, a true hero in the world of makeup, delivers unbeatable volume and lash health in a single stroke. Infused with collagen and biotin, this tinted mascara for older women takes your lashes to superhero heights, lengthening and nourishing them like a luxurious spa treatment. Get ready to embrace the power of fluttery, voluminous lashes with IT Cosmetics Superhero Mascara! 


  • Infused with collagen and biotin for lash health


  • Provides impressive volume and dramatic results


  • Dramatic results
  • promotes lash growth


  • Can be a bit pricey

User Reviews:  9,621 global ratings (4.5 out of 5)

The Price at the time of Publishing:  $28.00

Why It’s Suitable for Older Women: 

IT Cosmetics Superhero Mascara adds both volume and nourishment, addressing aging lash concerns effectively.

Fashion Tips:

Great for special occasions, as it adds intensity and nourishes lashes simultaneously.

4.  Best Mascara for Aging Lashes:   Bobbi Brown Smokey Eye Mascara

Bobbi Brown Smokey Eye Mascara No., Black, 0.2 Ounce

Image: sephora

For lashes that command attention. This mascara is perfect for women over 50 and is your ticket to bold, intense eyes with a hint of allure. Its volumizing formula adds drama without clumping, ensuring your lashes steal the spotlight. Get ready to unleash your inner diva with just a few coats of this magical wand.


  • Bold volume without clumping


  • Intense darkening effect for a captivating look


  • Creates a dramatic effect for striking eyes


  • May clump if not applied carefully

User Reviews: 635 global ratings (4.4 out of 5)

The Price at the time of Publishing: $23.87

Why It’s Suitable for Older Women: 

Bobbi Brown Smokey Eye Mascara provides the desired volume and definition, adding allure to the eyes of mature women.

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Fashion Tips:

Perfect for special occasions and when aiming for a glamorous appearance.

5.  Best Mascara for Older Ladies:  Clinique Lash Power Mascara Long-Wearing Formula

CLINIQUE Lash Power Mascara Long-Wearing Formula Black Onyx

Image: clinique

This hypoallergenic mascara is perfect for women over 50. Experience smudge-proof, flake-free, and long-lasting volume with a gentle touch, perfect for sensitive eyes. Artificial lashes for women over 50  flawless lashes that stay put from morning till night!


  • Resists smudging and flaking


  • Long-lasting wear
  • Ideal for humid conditions


  • Suitable for humid conditions
  • Won’t smudge easily


  • May not provide a significant volume

User Reviews: 1,469 global ratings(4.5 out of 5)

The Price at the time of Publishing: $24.90

Why It’s Suitable for Older Women: 

Clinique Lash Power ensures a flawless look throughout the day, making it perfect for mature ladies’ active lifestyles.

Fashion Tips:

Ideal for all-day wear, and its smudge-resistant formula ensures a polished look.

6. Best Mascara for Older Ladies in the UK: Max Factor Masterpiece Max Mascara

Max Factor Masterpiece Max Mascara, Black, 7.2 ml

Image: maxfactor

Your ultimate go-to for dramatic volume and striking length. This iconic mascara is a favorite among the best mascara for over 50s UK, delivering impressive results that never fail to leave a lasting impression. Get ready to flaunt lashes that steal the spotlight and redefine elegance with every blink. This mascara is a popular choice for women over 50 in the UK.


  • Dramatic volume and lengthening effect


  • Creates bold
  • Expressive lashes


  • A popular choice in the UK
  • Delivers impressive results


  • Can be a bit clumpy if over-applied

User Reviews: 4,574 global ratings(4.1 out of 5)

The Price at the time of Publishing: $16.99

Why It’s Suitable for Older Women: 

Max Factor Masterpiece Max delivers impressive volume and length, helping mature women achieve captivating lashes.

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Fashion Tips:

Perfect for older women who love a bold, statement look.

7. Best Mascaras for Sensitive Eyes: Benefit Cosmetics BADgal Bang! Mascara

Benefit Bad Gal Bang Volumizing Mascara, Regular Size, 0.3 Fl Oz, Black

Image: benefitcosmetics

A lightweight and gentle formula that delivers voluminous lashes without the clumps! this mascara is perfect for Women over 50 with sensitive eyes as it prevents clumping and irritation, and more defined eyes. Get ready to bat those lashes like a pro!


  • Lightweight and clump-free formula


  • Suitable for sensitive eyes
  • Prevents irritation


  • Suitable for sensitive eyes
  • Adds volume


  • May not provide extreme lengthening effects

User Reviews: 5,900 global ratings(4.5 out of 5)

The Price at the time of Publishing: $26.00

Why It’s Suitable for Older Women: 

Benefit BADgal Bang! is gentle on sensitive eyes, making it an excellent choice for mature women with eye sensitivities.

Fashion Tips:

Excellent for achieving fuller lashes without causing discomfort.

8. L’Oréal Paris Voluminous Lash Paradise Mascara

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 1 Count

Image: lorealparisusa

The ultimate older heavy lid mascara for voluminous, feathery lashes! This beauty gem is designed to elevate your eye game, delivering a soft, fluttery effect that will leave you mesmerized. Get ready to experience lashes that take center stage with every blink!

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  • Volume and length for a feathery effect


  • Opens up the eyes
  • Delivering a lush appearance


  • Provides a soft
  • Fluttery look


  • May smudge slightly on oily lids

User Reviews: 107,494 global ratings(4.4 out of 54.4 out of 5)

The Price at the time of Publishing: $6.34

Why It’s Suitable for Older Women: 

L’Oréal Voluminous Lash Paradise opens up the eyes, adding a touch of youthfulness to the overall look of mature women.

Fashion Tips:

Great for adding drama to the eyes without weighing down lashes.

9. Covergirl LashBlast Volume Mascara

Covergirl Lash Blast Volume Mascara, Very Black

Image: covergirl

This mascara is a good choice for women over 50 for seeking bold, captivating eyes without the clumps.  With its unique formula, it delivers stunning volume and definition, making every flutter a showstopper. Say goodbye to dull lashes and hello to the eye-catching allure with Covergirl LashBlast Volume Mascara!


  • Volumizing properties without clumping


  • Adds depth and drama to lashes


  • Affordable and delivers a noticeable volume


  • May not provide a significant length

User Reviews: 46,338 global ratings(4.4 out of 5)

The Price at the time of Publishing: $8.98

Why It’s Suitable for Older Women:

Covergirl LashBlast Volume enhances lashes, bringing depth and drama to mature women’s eyes with ease.

Fashion Tips:

Perfect for achieving bold, voluminous lashes without breaking the bank.

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10. Estée Lauder Sumptuous Extreme Lash Multiplying Volume Mascara

Estee Lauder Sumptuous Extreme Lash Multiplying Volume Mascara, Extreme Black 0.27 oz

Image: esteelauder

Eye makeup for women over 50 is a beauty marvel designed to elevate your lashes to new heights! This mascara is your secret weapon for achieving extreme volume and length, leaving your eyes looking effortlessly captivating and alluring. With its cutting-edge formula and precision brush, get ready to multiply your lashes’ impact and take your look to the next level!


  • Extreme volume and lengthening capabilities


  • Creates a bold
  • Statement look


  • Dramatic results
  • Suitable for special occasions


  • Can be a bit expensive

User Reviews: 3,201 global ratings(4.5 out of 5)

The Price at the time of Publishing: $15.79 

Why It’s Suitable for Older Women: 

Estée Lauder Sumptuous Extreme Mascara offers a captivating look, perfect for special occasions or when mature women want to make a statement.

Fashion Tips:

Ideal for creating a glamorous, high-impact look.

11. Tarte Lights, Camera, Lashes 4-in-1 Mascara

Tarte Lights Camera Lashes 4-in-1 Mascara in Black 0.13 FL OZ (Travel Size)

Image: tartecosmetics

This vegan mascara lengthens, curls, volumizes, and conditions lashes, making it a versatile choice for mature women. A forever your curl mascara women designed to elevate your lashes to new heights! This mascara boasts a versatile 4-in-1 formula that lengthens, curls, volumizes, and conditions your lashes, leaving you with a mesmerizing and camera-ready look. Say hello to fuller, fluttery lashes that captivate with every blink! This means everyone can use them, including women over 50 is better.


  • Lengthening
  • Curling
  • Volumizing and conditioning properties


  • Versatile mascara for multiple lash-enhancing effects


  • Versatile formula, great for a wide range of looks


  • May not be as long-lasting as some other options

User Reviews: 629 global ratings(3.8 out of 5)

The Price at the time of Publishing:  $16.88

Why It’s Suitable for Older Women: 

Tarte Lights, Camera, Lashes provides a complete lash solution, addressing various aging lash concerns in one product.

Fashion Tips:

Perfect for everyday wear, its nourishing properties promote lash health.

12. Almay Multi-Benefit Mascara

Almay Waterproof Mascara, Multi-Benefit Eye Makeup, Ophthalmologist Tested, Fragrance-Free, Hypoallergenic, Black, 0.24 Oz

Image: almay

Suitable for sensitive eyes, Almay is one coat of nourishing lengthening mascara ingredients while providing length and volume. A gentle, nourishing formula designed for Women over 50. This mascara offers a delightful balance of length and volume while caring for your lashes with keratin and essential vitamins. Ideal for sensitive eyes, it promises a natural look without irritation. Get ready to flaunt your elegant lashes with confidence!

Read More: Maybelline Sky High Mascara Waterproof 


  • Keratin and vitamin-infused formula


  • Provides length and volume while nourishing lashes


  • Gentle formula
  • Perfect for daily wear


  • May not provide intense volume

User Reviews: 1,201 global ratings(4.3 out of 5)

The Price at the time of Publishing: $9.99 

Why It’s Suitable for Older Women: 

Almay Multi-Benefit Mascara offers a gentle solution with lash nourishment, making it an ideal choice for mature women with sensitive eyes.

Fashion Tips:

Ideal for mature women who want to achieve natural-looking lashes without irritation.

How to Apply Mascara for Older Women 

To make the most of your chosen Mascara for Older Women, follow these application tips:

  • Start by curling your lashes gently with an eyelash curler.
  • Wiggle the mascara wand at the base of your lashes and then sweep it upwards for even coverage.
  • For lower lashes, use a smaller mascara brush to avoid smudging.
  • Apply a second coat if desired, but avoid excessive layering to prevent clumping.

Removing Mascara the Right Way

Proper mascara removal is essential for maintaining lash health. Use a gentle eye makeup remover or micellar water on a cotton pad to dissolve the mascara. Avoid rubbing or pulling on the lashes, as this can cause damage.

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Selecting the right mascara is vital for mature women to enhance their natural beauty and embrace the aging process with confidence. These 12 Best Mascara for Older Women offer a range of benefits, from lengthening and volumizing to nourishing and smudge-proof formulas. With mascaras tailored to their needs, mature ladies can look and feel their best, radiating elegance and poise at any age.


Q1. Can mascara make my lashes look longer and fuller?

Ans. Yes, mascaras with lengthening and volumizing properties can make lashes appear longer, fuller, and more defined.

Q2. How do I remove waterproof mascara without damaging my lashes?

Ans. To remove waterproof mascara gently, use an oil-based makeup remover or micellar water. Soak a cotton pad, hold it on the lashes for a few seconds, and then gently wipe away the mascara.

Q3. What ingredients should I avoid in mascaras for aging eyes?

Ans.  Avoid mascaras containing harsh chemical substances like parabens, phthalates, and artificial fragrances. Look for mascaras with nourishing ingredients like hyaluronic acid, biotin, or keratin.

Q4. Are there any mascaras that promote lash growth?

Ans. Yes, some mascaras include lash-enhancing ingredients like biotin and peptides, which can promote lash growth over time.

Q5. Should I curl my lashes before applying mascara?

Ans. It’s generally recommended to curl your lashes before applying mascara, as this gives them a lifted and elongated appearance.

Q6. How often should I replace my mascara?

Ans. To maintain eye health, replace your mascara every three to four months or earlier if it dries out or becomes clumpy.

Q7. Can I wear false lashes with mascara?

Ans. Yes, you can wear mascara on top of false lashes to blend them with your natural lashes for a seamless look.

Q8. Are there any mascaras that won’t irritate contact lens wearers?

Ans. Yes, many mascaras are suitable for contact lens wearers, especially those labeled as hypoallergenic and ophthalmologist-tested.

Q9. Can I use mascara on my lower lashes if I have wrinkles around my eyes?

Ans. Yes, you can use mascara on your lower lashes, but opt for a lengthening and defining formula to avoid clumping. Be gentle during application to prevent tugging on the delicate skin around your eyes.

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